WAKING UP A LAZY BRAND
Connecting Your Reason to BE with Your Audience’s Reasons To CARE
Warning! Your brand may be lazy!
Based on decades of brand building experience, Bob uses simple models and “Tales from The Field” to explore a new definition of brand in “World 5.0.”
This keynote experience re-introduces participants to brands as the vessels that carry the value of an enterprise of any size from a single artisan to a multinational
corporation. The core idea is that without care, energy, and stewardship, brands get
lazy! In the 21 st century, brands need the right energy and stewardship, or they won’t deliver the critical market value organizations need to stay competitive.
Insights…
- How Brands get Misunderstood
- Baking the Brand-Cake
- Audience-ology
- Balancing Instinct and Insight
- Understanding the MSNs (Most Significant Numbers)
- Transparency as a Force Multiplier
- Enculturation is Activation
- Brand Heroism
- Tactics for Sustaining Brand Health
It’s For…
Brand, Marketing and Communication specialists, Entrepreneurs, and C-suite
executives. This talk is an ideal way to start a brand performance assessment or re-branding initiative. Half and full day workshops can be customized to accompany the presentation.
“I just had another immersion experience listening to Bob. There’s something so magical about storytellers! Thank you for kicking us off with a great presentation. Very much appreciated.”
Let’s Talk